Ethical considerations aside, where I have long found myself fundamentally against the disrespectful and extractive ways in which AI has been developed and its models…
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Analytics · Systems Thinking · Technology · Theory
Thinking at the edge of structure
Writing on digital analytics, marketing technology architecture, and the systems that shape how we live and work.
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Commentary, theory, and professional reflection across analytics and territories beyond.
Fun thing about professional regulations in Canada, at least outside of Alberta: I can’t call myself an Analytics Engineer or an aspiring Data Engineer, though…
Read MoreThe work of a data analyst, especially in web analytics, requires a number of skills that don’t often, or ever, get called out in job…
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An analytics engineer
with a mind for systems
that make an impact
I work at the intersection of marketing technology, data infrastructure, and the information economy.
This site is where those two registers meet — practical, architectural, and unapologetically theoretical.